Consumer purchase behaviours and over-the-counter lactic acid treatments for bacterial vaginosis

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Analysis reveals switching between lactic acid treatments correlates with faster repurchase, highlighting self-medication challenges.

Women who switch between over-the-counter treatments for bacterial vaginosis tend to repurchase more quickly, indicating potential inadequacy of treatment.
The predictive model used in this analysis achieved a moderate performance with a ROC-AUC of 0.70, focusing on factors influencing product switching.
Time-to-event analyses utilizing retail healthcare sales data identified significant correlations between treatment switching and socioeconomic-demographic factors.
Findings suggest that understanding consumer purchase behaviours can inform public health strategies and interventions for better gynaecological care.

Dolan et al. (2025) studied this question.

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