Optimization of Educational Da’wah on Social Media as a Communication Strategy for Islamic Religious Education for Gen Z in High Schools in Blitar City
Descriptive qualitative analysis shows social media enhances PAI interest in high school students, indicating effective communication strategies.
Key Points
Social media enhances students' understanding and participation in Islamic religious education material, contributing positively to learning outcomes.
Effective da’wah strategies utilize visual, communicative, and contextual content, thereby engaging Generation Z more profoundly in their education.
Data was collected through observation, interviews, and documentation across three high schools in Blitar City, offering diverse insights into effective methods.
The study emphasizes the vital role of PAI teachers in designing attractive digital da’wah that also strengthens students' Islamic character.