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October 3, 2025FenomenaOpen Access

The Implementation of the Roles and Functions of Public Relations in Government Organizations

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Authors

AFAnggun Nadia FatimahSPSyfa Ardhia PutriDPDeby Puspitaningrum

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Overview

Qualitative analysis reveals PR functions in government bodies and their media utilization, suggesting communication improvements.

Key Points

  • PR practitioners primarily functioned as communication facilitators and technicians, focusing on effective information flow.
  • Adoption of platforms like Instagram, X, and YouTube enabled two-way interactions, yet often remained transactional in nature.
  • Qualitative design utilized in-depth interviews and thematic analysis to uncover PR roles within government agencies.
  • Supports a conceptual framework that enriches understanding of public sector communication in the digital age.

Cite This Study

Fatimah et al. (2024) studied this question.

synapsesocial.com/papers/68e03505f0e39f13e7fa3ea4https://doi.org/10.35719/fenomena.v23i1.169
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