October 3, 2025Open Access

From Goal Approval to Social Engagement: How Norms Motivate Collective Action

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Preregistered experiments reveal that social approval norms shape engagement in political action, suggesting effective norm-based interventions.

High levels of social approval across all norm types led to the strongest intentions to engage in political action.
Inconsistent social approval across norm types introduced nuanced effects on engagement, emphasizing the interplay of these norms.
Manipulations of social norms impacted perceptions of the cause's importance, which mediated the intent to take collective action.
The framework integrates normative and motivational theories, suggesting practical applications for social campaigns.

Kuhny et al. (2025) studied this question.

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October 3, 2025Open Access

View Full Paper

Ask AI

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Authors

Preregistered experiments reveal that social approval norms shape engagement in political action, suggesting effective norm-based interventions.

High levels of social approval across all norm types led to the strongest intentions to engage in political action.
Inconsistent social approval across norm types introduced nuanced effects on engagement, emphasizing the interplay of these norms.
Manipulations of social norms impacted perceptions of the cause's importance, which mediated the intent to take collective action.
The framework integrates normative and motivational theories, suggesting practical applications for social campaigns.

Kuhny et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark