Quantitative study reveals that opportunity recognition mediates entrepreneurial orientation's impact on MSME performance, indicating its strategic significance.
Key Points
Opportunity recognition partially mediates the relationship between entrepreneurial orientation and business performance, enhancing overall outcomes.
Data from 301 MSME owners in West Java indicates significant positive effects of entrepreneurial orientation on performance metrics.
Partial Least Squares Structural Equation Modeling was employed to analyze the mediating role of opportunity recognition in the study.
Findings suggest strengthening opportunity recognition through entrepreneurship education can boost MSME resilience and growth.