October 2, 2025

Digital Transformation in Retail: Strategic Approaches to E Commerce Integration

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This analysis reveals the impact of digital tools in e-commerce on retail operations, suggesting enhanced customer engagement.

Digital transformation reshapes retail operations through advanced technologies like artificial intelligence and big data analytics.
Omnichannel retailing enhances customer satisfaction by allowing seamless integration across physical and digital touchpoints.
Small and medium-sized enterprises are adopting hybrid models to balance traditional and digital retail environments.
Challenges like cybersecurity and legacy system integration are significant barriers to successful digital transformation.

Jyotsna Dwivedi (2025) studied this question.

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