Analysis of the Impact of Product Innovation, Market Diversification, and Branding Strategies on Global Competitiveness through the Unique Value of Indonesian Palm Oil Exports
Quantitative analysis reveals product innovation and market diversification enhance competitiveness, highlighting unique value in Indonesian palm oil exports.
Key Points
Product innovation, market diversification, and branding strategies significantly enhance global competitiveness.
Unique value mediates the relationship, indicating its crucial role in strengthening strategic effectiveness.
A quantitative approach was used to collect data from 150 respondents including exporters and government officials.
The findings suggest a shift to a value-based model for palm oil exports to improve Indonesia’s market position.