Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
October 2, 2025West Science Interdisciplinary StudiesOpen Access

Feel First, Buy Later: A Bibliometric Exploration of Emotion-Driven Decision Making in Marketing

View Full Paper
Ask AI
Bookmark
Share

Authors

LJLoso Judijanto

Discussion

Loading...

Member takes

Overview

Bibliometric analysis identifies trends in emotion-driven decision making in marketing, suggesting new strategies for marketers.

Key Points

  • The study uncovers significant trends in emotion-driven decision making in marketing and highlights key contributors.
  • Findings reveal a shift in focus from traditional pricing strategies to contemporary issues like financial impulsivity and emotional consumption.
  • Bibliometric exploration utilizes Scopus database articles, visualizing co-occurrence networks and author collaborations.
  • Despite limitations in data scope, the analysis offers a foundational platform for future research in emotion and marketing behavior.

Cite This Study

Loso Judijanto (2025) studied this question.

synapsesocial.com/papers/68de796d5b556a9128e1ad3dhttps://doi.org/10.58812/wsis.v3i09.2260
View Full Paper
Ask AI
Bookmark
Share