Information and Communication Technology as a Catalyst for Handicraft Business Success in Delhi/NCR

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Cross-sectional analysis reveals ICT improves sales performance in handicraft sector, suggesting vital recovery strategies.

A strong positive relationship exists between ICT utilization and sales success in the handicraft sector.
Data from 234 artisans highlights how digital marketing and e-commerce platforms enhance business performance.
Cross-sectional design was employed to analyze data using reliability testing and multiple regression techniques.
Findings indicate that leveraging ICT is crucial for the resilience and advancement of traditional craft enterprises.

Nandi et al. (2023) studied this question.

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