October 2, 2025Journal of Business Management ReviewOpen Access

Green Marketing on Sustainable Development: A Bibliometric Analysis (1996-2025)

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Increasing trend in green marketing research supports environmental sustainability and development goals.
China and India show the highest contributions in scientific publications related to sustainable development.
The bibliometric approach maps collaborative relationships and thematic developments in green marketing.
Public awareness of environmental issues is growing, enhancing the significance of green marketing strategies.

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Implication

Bibliometric analysis reveals increasing scientific publications on green marketing in countries like China and India, indicating rising environmental awareness.

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Saputra et al. (2025) studied this question.

synapsesocial.com/papers/68de6f3683cbc991d0a2255b https://doi.org/10.47153/jbmr.v6i9.1805

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Implication

Bibliometric analysis reveals increasing scientific publications on green marketing in countries like China and India, indicating rising environmental awareness.

Green Marketing on Sustainable Development: A Bibliometric Analysis (1996-2025)

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Discussion

Implication

Cite This Study

Green Marketing on Sustainable Development: A Bibliometric Analysis (1996-2025)

Key Points

Discussion

Implication

Cite This Study