October 2, 2025Information Systems Research

Why Is the Grass Always Greener on the Other Side? Tourist Bias in Online Restaurant Ratings

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Authors

DXDapeng XuMacau University of Science and Technology XZXiaoquan Zhang HHHong Hong

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Implication

This analysis highlights how online restaurant ratings differ between tourists and locals, suggesting a need for tailored reviews. Patterns show tourists tend to give higher ratings than local consumers.

Key Points

Traveler consumers provide higher restaurant ratings than local consumers, indicating a significant tourist bias in online ratings.
Tourists attach more pictures and write shorter reviews, which differs from local consumers' review behavior.
Changes in consumers' focus and evaluation processes contribute to the tourist bias, affecting quality perceptions of restaurants.
Differentiating between travelers' and locals' ratings is essential for better understanding and managing digital word-of-mouth.

Cite This Study

Xu et al. (2025) studied this question.

synapsesocial.com/papers/68de5da783cbc991d0a20d8b https://doi.org/10.1287/isre.2020.0620

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