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October 1, 2025INJECT (Interdisciplinary Journal of Communication)Open Access

Constructing Scout Identity through Digital Branding: A Qualitative Case Study of Instagram Use in MTA Islamic Boarding School

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Authors

LALintang Bayu AjiSHSri HastjarjoYSYulius Slamet

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Overview

Qualitative case study reveals how digital branding shapes institutional identity in pesantren, highlighting Scouting values and engaging audiences.

Key Points

  • Instagram is used strategically to strengthen the institutional identity of the pesantren.
  • Findings highlight the use of visual elements and educational narratives to convey Scouting values.
  • Descriptive qualitative methods were employed, including in-depth interviews and content observation.
  • This study suggests that social media enhances character education representation within Islamic institutions.

Cite This Study

Aji et al. (2025) studied this question.

synapsesocial.com/papers/68dd9537fe798ba2fc4996a4https://doi.org/10.18326/inject.v10i2.5009
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