Innovating for Sustainability: A Review of Environmentally Friendly Building Materials

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Widespread adoption of environmentally friendly building materials is hindered by market resistance and economic constraints.
Promising performance of sustainable materials is evident, but standardization gaps limit their market integration.
Circular economy principles can enhance sustainability in construction practices, emphasizing the need for systemic change.
Collaboration and localized strategies are critical to overcoming challenges in implementing sustainable building materials.

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Narrative review explores key aspects of sustainable building materials, highlighting adoption barriers and implications for green innovation.

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Narrative review explores key aspects of sustainable building materials, highlighting adoption barriers and implications for green innovation.