The interplay of competitive forces and compatible sources for halal competitive advantage

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Qualitative analysis reveals interactions of competitive forces and sources for halal advantage in Bangladesh.

Halal certification leads to a competitive advantage through a balanced interplay of forces and sources.
In the Bangladesh cosmetics industry, high supplier power and significant entry barriers affect competitive dynamics.
The analysis employs qualitative methods, including semi-structured interviews with industry managers.
Insights from this research can guide managers on utilizing halal certification strategically.

Mohammad Mominul Islam (2025) studied this question.

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