September 25, 2025Scientific journal of economics and management research.Open Access

The Impact of Brand Storytelling on Consumer Perception

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Storytelling significantly influences consumer perception, creating emotional connections to brands.
Key concepts like narrative transportation and schema theory explain how stories impact brand identity.
The review emphasizes the influence of digital platforms and cultural backgrounds on story reception.
It identifies research gaps in long-term studies and the effects of personalization through technology.

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Implication

This review examines how brand storytelling impacts consumer perception, suggesting emotional connections matter. It highlights the role of digital platforms and cultural backgrounds.

Cite This Study

Li Deng (2025) studied this question.

synapsesocial.com/papers/68d5d0feddad3c16d4635f6c https://doi.org/10.54691/r177xt98

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Implication

This review examines how brand storytelling impacts consumer perception, suggesting emotional connections matter. It highlights the role of digital platforms and cultural backgrounds.

The Impact of Brand Storytelling on Consumer Perception

Key Points

Discussion

Implication

Cite This Study

The Impact of Brand Storytelling on Consumer Perception

Key Points

Discussion

Implication

Cite This Study