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September 25, 2025Journal of Business and Management StudiesOpen Access

The Effect of Value Creation, Value Delivery, and Value Capture on Digital Retail Performance in the Philippine Clothing Industry: Basis for Digital Retail Business Model

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Authors

JTJohn C. Titan

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Overview

Descriptive-correlational analysis demonstrates how value creation and delivery influence digital retail performance in SMEs, indicating a need for a robust business model.

Key Points

  • Value creation, value delivery, and value capture significantly enhance digital retail performance in SMEs.
  • Mediation analysis reveals customer satisfaction and loyalty significantly impact the relationship between value dynamics and performance.
  • Descriptive–correlational design using quantitative analysis surveyed 94 SMEs in Metro Manila to gather data.
  • Findings support the development of a Digital Retail Business Model tailored to the Philippine clothing industry.

Cite This Study

John C. Titan (2025) studied this question.

synapsesocial.com/papers/68d5bd69dc445aa9033b065dhttps://doi.org/10.32996/jbms.2025.7.5.14
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