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September 23, 2025Actual Problems of Economics

Creative Management of Higher Education Institutions: A Strategy for Forming a Positive Image

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Authors

АOАlina OliinykPoltava State Agrarian UniversitySKSerhii KovalenkoPoltava State Agrarian UniversityVKV. KirichenkoRussian Academy of Sciences

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Implication

This article highlights the role of creative management in forming a positive image in higher education institutions, suggesting strategies for sustainable development and competitiveness.

Key Points

  • Creative management enhances the positive image of higher education institutions, leading to increased trust and competitiveness.
  • A focus on innovative thinking and flexibility in management processes is crucial for responding effectively to modern challenges.
  • The proposed model emphasizes strategic planning, digitalization, and stakeholder-oriented approaches in higher education management.
  • Creating an innovative culture within institutions not only supports internal growth but also positively affects external perceptions.

Cite This Study

Oliinyk et al. (2025) studied this question.

synapsesocial.com/papers/68d43ed1713b0b5dfea7e18ehttps://doi.org/10.32752/1993-6788-2025-1-287-468-482
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1FORMATION OF A STRATEGY FOR INNOVATIVE DEVELOPMENT OF THE HEI BASED ON PROJECT MANAGEMENT AND LEADERSHIP VALUES OF SERVICE2025
  2. 2Формування іміджу бібліотеки закладу вищої освіти в цифрову епоху2025
  3. 3Organizational Culture in an Institution of Higher Education2023
  4. 4Formation of creativity in higher education students2025
  5. 5University brand management in the digital environment2026