September 23, 2025Frontiers in PsychologyOpen Access

Effect of eco-friendly management of golf clubs on golfers’ behavioral intention to return: green image, perceived quality as mediator and green marketing as moderator

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Green image fully mediates the impact of eco-friendly management on behavioral intention to return.
Perceived quality also serves as a full mediator, showing that environmental initiatives improve service evaluations.
Green marketing moderates the relationship between eco-friendly management and green image, amplifying positive impacts.
This study emphasizes the need for effective communication of sustainability initiatives to enhance customer retention.

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Implication

Findings indicate green image and perceived quality mediate golfers' revisit intentions, suggesting effective green marketing enhances environmental perceptions.

Cite This Study

Jeong et al. (2025) studied this question.

synapsesocial.com/papers/68d43ed1713b0b5dfea7e00e https://doi.org/10.3389/fpsyg.2025.1658880

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Implication

Findings indicate green image and perceived quality mediate golfers' revisit intentions, suggesting effective green marketing enhances environmental perceptions.

Effect of eco-friendly management of golf clubs on golfers’ behavioral intention to return: green image, perceived quality as mediator and green marketing as moderator

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Discussion

Implication

Cite This Study

Effect of eco-friendly management of golf clubs on golfers’ behavioral intention to return: green image, perceived quality as mediator and green marketing as moderator

Key Points

Discussion

Implication

Cite This Study

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