September 21, 2025GastronomyOpen Access

A Question of Choice: Trend-Sensitive Swedish Consumer Attitudes Toward Plant-Based Meat Analogues

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This analysis reveals how environmental benefits influence acceptability of plant-based meat alternatives among varied consumer groups.

Plant-based meat analogue consumption is more prevalent among women and urban-dwelling flexitarians or vegetarians, highlighting demographic trends.
Study findings indicate that environmental concerns and animal welfare are major motivators for consumers opting for plant-based alternatives.
The research employed a questionnaire distributed through social media, analyzing responses using descriptive statistics and qualitative content analysis.
Heterogeneity in consumer preferences suggests a need for tailored product development and communication to optimize acceptance.

Forsberg et al. (2025) studied this question.

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