“It Isn’t 50/50, but It’s Way Better Than 2%!”: The Shifting Gatekeeping Process in Women’s Sport Coverage

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Women's sports coverage is improving, but remains below 50% equity despite positive shifts in attitudes among journalists.
Key barriers include budgetary constraints and a lack of knowledge among peers, influencing coverage depth and frequency.
As women's sports gain visibility, their assignment rotation in news coverage is becoming more prominent, enhancing reporting opportunities.
Journalists recognize audience metrics as a conflicted factor that can either drive or hinder coverage of women's sports.

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Interviews with sports journalists reveal improved attitudes toward women's sports coverage, suggesting evolving gatekeeping dynamics.

Antunovic et al. (2025) studied this question.

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