Effect of Green Innovation on Competitive Advantage of Tier-Three Commercial Banks in Kenya

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This study finds that green innovation enhances competitive advantage in tier-three banks in Kenya, suggesting financial sustainability is crucial.

A strong positive effect of green innovation was found on the competitive advantage of tier-three banks.
The study reported an R² of 0.433, indicating that about 43% of the variance in competitive advantage is explained by green innovation.
An ex post facto research design was employed, targeting all 22 tier-three commercial banks in Kenya with a sample of 361 participants.
The findings highlight the need for investment in green technologies and supportive policies for sustainable banking practices.

Jebet et al. (2025) studied this question.

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This study finds that green innovation enhances competitive advantage in tier-three banks in Kenya, suggesting financial sustainability is crucial.