A Study on the Role of Tourists’ Multidimensional Perceptions in Regenerative Composite Cultural Spaces and Their Influence on Travel Intentions

Regenerative tourism, as an emerging form of tourism, poses both opportunities and challenges for cities and urban managers. Existing research has largely examined its impact on travel intentions from a unidimensional perspective, lacking a comprehensive analytical framework. This study adopts regenerative composite cultural spaces as the research context and constructs a sequential mediation model incorporating green and cultural consumption values, city image, and attitudes toward participation in regenerative tourism, analyzed using SmartPLS 4. The findings reveal that city image significantly influences value perceptions, with perceived value mediating this relationship. Furthermore, green and cultural consumption values play critical roles in shaping travel intentions, confirming differentiated transmission mechanisms across multiple pathways. Overall, the study demonstrates that tourists’ cognition, values, and attitudes jointly determine their decisions in regenerative tourism, offering theoretical insights and practical implications for its sustainable development.