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September 18, 2025JPAIR Multidisciplinary Research

Examining the Relationship between Organizational Culture Alignment and Employee Creativity in Knowledge Process Outsourcing

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Authors

KRKelly S. RamirezAAAntoniette AlmadenADAlexander Franco A. Delantar

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Overview

Quantitative study examines links between cultural alignment and creativity in KPO employees, suggesting implications for motivation and performance.

Key Points

  • A weak positive correlation was found between organizational culture alignment and employee creativity, with r = 0.33.
  • Significant results (p = 0.031) suggest that cultural alignment may slightly enhance employees’ creative engagement.
  • This quantitative correlational study involved 42 employees at a KPO company in Cebu, assessing perceptions of culture and creativity.
  • Findings highlight the need for future research to identify additional factors influencing creativity in knowledge process outsourcing.

Cite This Study

Ramirez et al. (2025) studied this question.

synapsesocial.com/papers/68d433b0713b0b5dfea7355ahttps://doi.org/10.7719/jpair.v62i1.955
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