September 18, 2025SustainabilityOpen Access

Uncovering Greenwashing: Investigating Impression Management Gap in Corporate Reporting

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The study reveals significant impression management gaps in sustainability reporting, suggesting greenwashing is prevalent in corporate practices.

Significant impression management gaps were found for tone, clout, and analytics in sustainability reports.
Gaps did not decrease despite rising regulatory pressure, indicating persistent greenwashing tactics.
Textual analysis effectively detects greenwashing by comparing various corporate disclosures.
Higher likelihood of greenwashing was noted in the Services and Manufacturing sectors versus Utilities.

Šneiderienė et al. (2025) studied this question.

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The study reveals significant impression management gaps in sustainability reporting, suggesting greenwashing is prevalent in corporate practices.