September 18, 2025Media and CommunicationOpen Access

When Populism Targets Europe: Anti-EU Rhetoric and User Engagement in the Visegrád Countries

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Content analysis reveals populist actors dominate anti-EU messaging in Visegrád countries, highlighting emotional tools and framing.

Populist messages frequently employ anti-EU rhetoric, reducing trust in institutions and exacerbating democratic erosion.
Analyzing over 6,000 Facebook posts reveals strong anti-elitism framing and emotional appeals such as fear and patriotism.
Comparison across four Visegrád countries shows consistent strategies despite political diversity, impacting audience engagement.
The study challenges conventional views on negative messaging's effectiveness for mobilizing online communities and its implications.

Macková et al. (2025) studied this question.

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