Media Portrayal Construction of Female Scientists in the New Media Era: A Case Study of WeChat Official Accounts

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Current media coverage of female scientists is predominantly positive yet shows implicit gender frameworks, limiting representation.
Analysis of the top 30 articles from WeChat Official Accounts highlighted issues in gender narratives and communication synergy.
Employing content and discourse analysis methods, this research offers insights into trends and themes influencing media portrayal.
Finding solutions for diverse and authentic portrayals of female scientists could promote greater gender equality in science fields.

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Content analysis reveals gender narratives in portraying female scientists, suggesting improvements in media representation.

Yue Zhao (2025) studied this question.

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