The Effect of Market Orientation, Innovation, and Entrepreneurial Orientation to the Competitive Advantage of the Independent Coffee Shops in Indonesia
Qualitative and quantitative analysis uncovers how market orientation and innovation influence competitive advantage in independent coffee shops across Indonesia.
Key Points
Market orientation, innovation, and entrepreneurial orientation significantly enhance competitive advantage.
The study involved 200 coffee shop owners or managers in Indonesia, confirming key relationships.
Data collected through questionnaires and interviews provided a comprehensive view of business practices.
Understanding these factors can help coffee shops maintain distinctiveness and appeal to customers.