Research on Interactivity of Visual Communication Design Based on Digital Media Technology

With the development of digital media technology, the field of visual communication design is shifting toward interactivity, driven by multi-screen integration, touch feedback, and virtual reality. This study explores the role of interactivity in reshaping user-media dynamics, moving away from traditional one-way communication to dynamic, multi-dimensional interaction. Drawing on cognitive psychology and human-computer interaction theory, it analyzes existing interaction models and proposes a modular visual interaction system. Through behavioral path simulations and data verification, the research develops an adaptive and scalable digital interaction design framework. Results show that such a system enhances information comprehension, user immersion, and interface responsiveness, offering valuable insights for digital art and communication design practices.