September 16, 2025İnsan ve Toplum Bilimleri Araştırmaları DergisiOpen Access

Credibilty, Quality, and Aesthetics on Social Media: The Impact of Influencer Posts on Brand Reputation and Purchase Intention

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The reliability and quality of influencer posts positively influence both brand reputation and purchase intention.
Aesthetic aspects enhance brand reputation but do not significantly affect purchase intention.
Brand reputation strongly influences consumer purchase intention, highlighting its critical role in marketing.
The study offers strategic recommendations for optimizing influencer collaborations to enhance brand communication.

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Implication

This analysis reveals the importance of credibility and quality in influencer posts for brand reputation, suggesting significant implications for marketing strategies.

Cite This Study

Ebubekir Işık (2025) studied this question.

synapsesocial.com/papers/68d42336713b0b5dfea6b8ae https://doi.org/10.15869/itobiad.1606259

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Implication

This analysis reveals the importance of credibility and quality in influencer posts for brand reputation, suggesting significant implications for marketing strategies.

Credibilty, Quality, and Aesthetics on Social Media: The Impact of Influencer Posts on Brand Reputation and Purchase Intention

Key Points

Discussion

Implication

Cite This Study

Credibilty, Quality, and Aesthetics on Social Media: The Impact of Influencer Posts on Brand Reputation and Purchase Intention

Key Points

Discussion

Implication

Cite This Study