Disruptive Innovations in FinTech: A Case Study Approach to the Transformation of Traditional Banking in India

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FinTech companies have transformed traditional banking, indicating a shift in service delivery.
Key players like Paytm and PhonePe demonstrate significant user base attraction through innovative strategies.
Traditional banks are engaging in digital transformation efforts to remain competitive in a changing landscape.
The study emphasizes a customer-centric approach as essential for adapting to new financial ecosystems.

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Case study reveals FinTech's disruption of traditional banking in India, highlighting innovation and collaboration.

Shet et al. (2025) studied this question.

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