Quantitative research shows that digital technology and community participation enhance preservation effectiveness in Choy Li Fut, suggesting new strategies for audience engagement.
Key Points
Digital technology integration and community participation significantly improve preservation effectiveness and audience engagement.
Data collected from 213 respondents showed that perceived authenticity mediates the relationship between digital integration and audience engagement.
Digital literacy was found to positively moderate the effect of perceived authenticity on both preservation effectiveness and audience engagement.
This research offers a framework linking modern technology with traditions, essential for cultural policymakers and educators.