Research on the Marketing Strategy of Xiaomi Automobile Based on 4P Theory

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Research investigates 4P marketing strategies utilized by Xiaomi Auto, suggesting improvements in brand awareness and channel construction.

Flexible execution of the 4P marketing strategy has significantly attracted consumer interest.
Findings indicate a need for improved channel construction and enhanced delivery efficiency in lower-tier cities.
Current brand awareness among young consumers requires strengthening, particularly through optimized after-sales services.
Limited offline service-center coverage highlights the need for accelerated expansion and streamlined online-offline experiences.

Zhonghu He (2025) studied this question.

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Research investigates 4P marketing strategies utilized by Xiaomi Auto, suggesting improvements in brand awareness and channel construction.