September 12, 2025New Media & SocietyOpen Access

Quantifying fandom: Identity, romance, and platform preferences on archive of our own

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Fan identity significantly influences both romantic content preferences and platform usage among fans.
The analysis included responses from 4874 fans on the Archive of Our Own platform, highlighting diverse patterns.
This study employs a systematic survey approach, revealing complex relationships between identity and fan practices.
The findings support the notion that identity affects behavior within several fandoms, underlining the importance of broader analysis.

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Survey explores how fan identity shapes romantic content preferences and platform choices among users, suggesting broader trends.

Rouse et al. (2025) studied this question.

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