Focus group interviews reveal how social media influences adolescents' career choices, indicating significant awareness and agency.
Key Points
The majority of adolescents do not actively use social media for career choices, highlighting a critical awareness of its limited reliability.
Adolescents are aware of manipulative content on social media, often avoiding influences while also encountering emancipatory effects that broaden vocational preferences.
Observational learning plays a crucial role as adolescents seek vocational role models through social media that are not present in their immediate environment.
Social media's impact on career choices is shaped by the adolescents' own agency, emphasizing the importance of media literacy in navigating these influences.