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September 12, 2025Advances in Economics Management and Political SciencesOpen Access

Will Price Discrimination Affect Customer Satisfaction in the Shared Transportation Market? -A Case Study of Didi

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Authors

ZNZ. Eddie NingYQYanjin Qiu

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Overview

Analysis reveals price discrimination influences customer satisfaction in ride-hailing, highlighting potential pitfalls.

Key Points

  • A significant 62.3% of users were unaware of price discrimination affecting their rides.
  • Users aware of price discrimination reported lower satisfaction with their ride-hailing experience.
  • The study identified the anchoring effect, showing discounts can enhance customer satisfaction despite high prices.
  • Price discrimination may boost platform profits but risks damaging customer trust if seen as unfair.

Cite This Study

Ning et al. (2025) studied this question.

synapsesocial.com/papers/68d41dae713b0b5dfea67178https://doi.org/10.54254/2754-1169/2024.26691
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