Cross-border E-commerce: The Process of China's E-Commerce from Entering the Other Market to Mature

This literature review focuses on how Chinese e-commerce develops and successfully occurs in overseas markets, significantly benefiting the country's economy and public. This can only be achieved with effective marketing strategies in the digital marketplace. Importantly, to gain a deeper understanding of the impact of the development of cross-border e-commerce, this paper also analyses in detail several models/patterns of specific operations, including the characteristics of the models and the way they are managed, and also deals with their rationale and steps. By evaluating the performance of the models in actual operation, strengths, and potential improvement points can be identified, giving a template for other cross-border e-commerce companies. The rapid development of cross-border e-commerce has made global trade flexible and enabled companies to access international markets. This study also contributes to the existing literature by comprehensively analyzing the key factors affecting the success of cross-border e-commerce. It suggests directions for future research, particularly exploring the role of emerging technologies in further optimizing the model as well as the operations of cross-border e-commerce.