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September 12, 2025International Journal of Sociologies and Anthropologies Science ReviewsOpen Access

Communication Innovation Development to Promote Public Relations for the Liberal Arts Curriculum, Rajamangala University of Technology Suvarnabhumi

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Authors

NJNattida JianadisakNKNuntaya KongprapunSSSamphan Suksai

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Overview

Research and development reveals effective communication innovations for public relations in the arts program, highlighting key factors for success.

Key Points

  • The developed communication innovation improved student awareness and engagement in the arts program.
  • Expert evaluations rated the innovation as 'very good' with a mean score of 4.72 in feasibility and quality.
  • Focus group discussions revealed significant barriers, including staff shortages and limited budgets for communication.
  • A mixed-methods approach combined qualitative interviews and quantitative surveys to inform the innovative strategies.

Cite This Study

Jianadisak et al. (2025) studied this question.

synapsesocial.com/papers/68d41bfb713b0b5dfea64f94https://doi.org/10.60027/ijsasr.2025.7772
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