Globalization and Cultural Transformation: Analyzing Identity Shifts in Pakistan Cinema

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Quantitative analysis reveals globalization's dual role in reshaping cultural identity in Pakistan's cinema industry.

Globalization both threatens and enhances cultural identity, as demonstrated by audience perceptions of cinema.
70.1% of respondents felt their cultural identity is depicted in new films, suggesting a blend of traditional and modern values.
A cross-sectional survey of 317 film patrons using stratified random sampling was conducted to gather representative data.
Findings indicate a syncretic cinema identity, supporting film-makers in balancing global influences with authentic cultural representation.

Khan et al. (2025) studied this question.

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