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September 11, 2025BULLETIN OF CHECHEN STATE PEDAGOGICAL UNIVERSITY Series 1 Humane and Social Sciences

Modern Methods of Sales Forecasting: Application of Artificial Intelligence and BSC (Balanced Scorecard)

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Authors

DADmitriy K. AvritsevichNTNadezda P. Tishkina

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Overview

This analysis demonstrates improved sales forecasting using AI technologies in conjunction with the balanced scorecard framework, highlighting its effectiveness for strategic business alignment.

Key Points

  • Sales forecasting accuracy is significantly improved by combining AI methods with the balanced scorecard framework.
  • Key algorithms like decision trees and neural networks enhance data analysis and reveal insights from large datasets.
  • The methodology involves integrating dynamic coefficients and average check values for precise forecasting outcomes.
  • Implementing this approach can optimize business processes and strengthen market competitiveness.

Cite This Study

Avritsevich et al. (2025) studied this question.

synapsesocial.com/papers/68d41734713b0b5dfea63b0dhttps://doi.org/10.54351/25876074-2025-2-50-141
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