Examining the Impact of Artificial Intelligence (AI) on Customer Satisfaction in the IT Industry

AI is an open-ended, dynamic platform that benefits all parties involved, particularly consumers’ service in the IT sector. Customers may take advantage of on-demand personalized service and effortlessly explore everything in any part of the world at any time like 24 hours a day, 7 days a week. The main objective of this study is to clarify the role of Artificial Intelligence (AI) on enhancing customer satisfaction in the IT Industry of Bangladesh. This study also evaluates and emphasizes the benefits of artificial intelligence for customer satisfaction in IT sectors that influence consumer engagement on AI-powered systems to boost up the rate of consumer perception and drive to increase the repurchase intention of consumers and connect with the same platform to get better services from the IT industry and challenges of AI for customers as well as organizations that create obstacles for delivering customer service. Additionally, this research article is also recommended some suggestions how to properly usages and utilize of the artificial intelligence for the betterment of overall customer in the IT industry of Bangladesh.