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September 10, 2025Fountain Journal of Natural and Applied SciencesOpen Access

Identifying customer churn in Telecom sector: A Machine Learning Approach

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Authors

MHMoshood A. HambaliELEmmanuel LawrenceYOYinusa A. Olasupo

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Overview

Comparative analysis of ML models shows random forest outperforms SVM and decision tree in predicting customer churn.

Key Points

  • Random forest model achieved a remarkable 94% accuracy in identifying customer churn.
  • Model validation was performed using a ten-fold cross-validation approach to ensure reliability.
  • Feature selection utilized chi-square to enhance model performance by selecting the most informative features.
  • Proposed methodology outperformed existing models on the same telecommunications dataset.

Cite This Study

Hambali et al. (2024) studied this question.

synapsesocial.com/papers/68c2443bb210217d647aaa73https://doi.org/10.53704/fujnas.v13i2.469
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