September 10, 2025

Investigating Online Purchasing Intentions for a Beauty Product in a Social Commerce Platform

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The study reveals that online trust significantly influences online purchase intentions in social commerce.
Respondents reported a positive correlation between various factors and online purchase intentions, particularly for skincare products.
Employing a quantitative approach, the study utilized online questionnaires and PLS-SEM to analyze responses from TikTok users.
Understanding these factors could enhance strategies for sellers in boosting online sales via TikTok Shop.

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Implication

This quantitative study examines online purchase intention and the role of online trust in social commerce, highlighting implications for skincare sellers on TikTok.

Cite This Study

Arif Hartono (2024) studied this question.

synapsesocial.com/papers/68c2443bb210217d647aa486 https://doi.org/10.64458/asbnic.v1.11

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Implication

This quantitative study examines online purchase intention and the role of online trust in social commerce, highlighting implications for skincare sellers on TikTok.

Investigating Online Purchasing Intentions for a Beauty Product in a Social Commerce Platform

Key Points

Discussion

Implication

Cite This Study

Investigating Online Purchasing Intentions for a Beauty Product in a Social Commerce Platform

Key Points

Discussion

Implication

Cite This Study

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