Factors of digital platforms impact on the consumer goods market in Russia

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Analysis of digital platforms reveals effects on price competition and consumer behavior amid market concentration.

Price competition increases as digital platforms reshape the consumer goods market, enhancing quality and consumer choice.
Key findings indicate that improved platform services lead to a sustainable preference for customers despite price asymmetry.
Comparative analysis and case studies demonstrate the significance of antitrust oversight for long-term market effectiveness.
Increased market concentration necessitates clearer regulatory criteria for dominance and algorithmic transparency.

Anait M. KARAPETYAN (2025) studied this question.

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