September 10, 2025European Economic Letters (EEL)Open Access

Factors Driving Intention to Adopt Sustainable Farming Practices in India: An Empirical Analysis

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Farmers' intentions to adopt sustainable farming practices are primarily influenced by perceived usefulness and social influence.
Key determinants identified include perceived ease of use and personal moral norm, which impact adoption intentions positively.
Using structural equation modelling, data was gathered from 400 farmers in 29 villages across Rajasthan, India.
Understanding these factors highlights the need for tailored agricultural policies to boost sustainable farming uptake.

Authors

RSRajeev SirohiInternational Management Institute

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Implication

Empirical analysis reveals perceived usefulness and social influence drive adoption intentions in Rajasthan, suggesting ways to enhance sustainable practices.

Cite This Study

Rajeev Sirohi (2025) studied this question.

synapsesocial.com/papers/68c243acb210217d647a77ea https://doi.org/10.52783/eel.v15i3.3622

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Implication

Empirical analysis reveals perceived usefulness and social influence drive adoption intentions in Rajasthan, suggesting ways to enhance sustainable practices.

Factors Driving Intention to Adopt Sustainable Farming Practices in India: An Empirical Analysis

Key Points

Discussion

Implication

Cite This Study

Factors Driving Intention to Adopt Sustainable Farming Practices in India: An Empirical Analysis

Key Points

Discussion

Implication

Cite This Study

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