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September 10, 2025PaperAsiaOpen Access

The Role of Social Media for Business Sustainability: A Study on Profit Performance Among Micro and Small Enterprises in Parit Raja, Johor

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Authors

NANurul Fadzilla Mohd ArisSOSiti Sarah OmarMIMohd Nordin Ibrahim

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Overview

Exploratory analysis shows strong ties between social media engagement, customer insights, and profit performance in MSEs.

Key Points

  • Social media engagement significantly enhances profit performance among micro and small enterprises.
  • The strongest correlation was found with social media as customer relationship management (r = 0.772).
  • Data collected from 100 MSEs using a structured survey revealed key patterns in digital marketing adoption.
  • These findings support the need for a robust digital strategy to drive business growth and profitability.

Cite This Study

Aris et al. (2025) studied this question.

synapsesocial.com/papers/68c24364b210217d647a73fdhttps://doi.org/10.59953/paperasia.v41i4b.754
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