Strategi Pengembangan Usaha pada AK Laundry dengan Menggunakan Analisis Swot

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Descriptive qualitative study identifies strengths and weaknesses in MSME laundry service, suggesting digital marketing improvements.

AK Laundry shows potential for aggressive growth, leveraging its strengths in customer relations and pricing.
Competitively priced services appeal to diverse market segments, improving AK Laundry's position in the laundry sector.
Descriptive qualitative analysis using interviews and observations highlights internal strengths and external opportunities.
To thrive, AK Laundry must enhance digital marketing and training while addressing competition and service delays.

Umami et al. (2025) studied this question.

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