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September 10, 2025Marketing and Digital TechnologiesOpen Access

Current PR technologies in the conditions of full-scale war in Ukraine

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Authors

OBOlena Buchynska

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Overview

Analysis reveals that PR technologies adapted rapidly during military conflict, indicating innovative strategies have emerged.

Key Points

  • PR technologies in Ukraine adapted rapidly to ensure effective communications during military conflict.
  • Four key areas of Ukrainian PR identified include governmental, military, corporate, and civil society communications.
  • Analysis utilized case studies of successful initiatives, highlighting the role of digital tools in mobilizing international support.
  • Ethical challenges for PR professionals include balancing information dissemination with security concerns and representing human suffering.

Cite This Study

Olena Buchynska (2025) studied this question.

synapsesocial.com/papers/68c241efb210217d647a1bfahttps://doi.org/10.15276/mdt.9.2.2025.9
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  4. 4PREFERRED INFORMATION CHANNELS OF COMMUNICATION BETWEEN RESIDENTS AND LOCAL AUTHORITIES DURING THE WAR2025
  5. 5IMPACT OF MARTIAL STATE ON MARKETING COMMUNICATIONS OF UKRAINIAN AGRICULTURAL ENTERPRISES2025