Qualitative analysis identifies barriers to strategy implementation in agricultural cooperatives, suggesting reforms for competitiveness.
Key Points
Ineffective strategy implementation is influenced by a lack of understanding of strategy, governance issues, and resource constraints.
Key findings indicate that barriers stem from the formulation stage, including inadequate financial resources and low literacy levels among members.
This qualitative investigation involved seven agricultural cooperatives, facilitated through in-depth interviews with management and members.
The research emphasizes the need for structural reforms in agricultural cooperatives to enhance strategy implementation and gain competitive advantages.