Digital Disruption and its Impact on Youth: A Case Study of Tiktok Videos

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TikTok significantly affects the attitudes and behavior of youth in Lahore, indicating its powerful influence.
The model explained approximately 75.5% of the total variation in youth behavior linked to TikTok usage.
Using user gratification theory, data was gathered through questionnaires from 308 participants across three universities.
Findings suggest TikTok serves as an effective marketing tool and reflects significant digital disruption impacts.

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Quantitative analysis reveals TikTok's significant influence on youth behavior in Lahore, highlighting digital disruption's role.

Nazeer et al. (2025) studied this question.

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