The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan

From the perspective of communication studies, "going out" belongs to the category of cross-cultural communication, which involves not only a question of product output, but more importantly, a question of cultural understanding and cultural identity. The goal of China's "One Belt, One Road" strategy in terms of culture is to promote mutual understanding and respect among countries along the route through cultural exchanges and cooperation, and to build a culturally inclusive community of interests, destiny and responsibility. With the continuous development and deepening of globalization, TV dramas have also become a link between different nationalities, cultures, and societies and a window and mirror for mutual understanding. TV dramas play an important role in building a national image, promoting economic exchanges, and promoting national culture. Cultural exchange should become an important part of the Belt and Road Initiative, but due to various reasons, Chinese media culture, including TV dramas, has not yet been fully expressed in Central Asian countries, and relevant theoretical research is very scarce. Taking Uzbekistan as an example, this paper mainly discusses the broadcast of Chinese TV dramas in Uzbekistan, the value of Chinese TV to Central Asian countries, the problems faced by Chinese TV dramas in "going global", and some strategies to promote the cultural exchange of Chinese and Uzbek film and television in the future. It is expected that the dissemination of TV dramas will provide reference for promoting the future cultural exchanges of the "Belt and Road".